Shigeko Kubota Video Art Foundation Branding
Shigeko Kubota Video Art Foundation
Capabilities
Focus Area
Shigeko Kubota (1937–2015) was a pioneering video artist, recognized as a significant early progenitor of the medium through her multifaceted roles as an artist, curator, critic, and essayist.
The Shigeko Kubota Video Art Foundation is dedicated to preserving her work and cultural legacy while fostering broader awareness, appreciation, and understanding of the history and future of video art through diverse programs and initiatives.
To brand the foundation, we drew inspiration from iconic visual cues in Kubota’s work—most notably the 4×3 television frame and her 2004 artwork, Video is the Window of Yesterday, Video is the Window of Tomorrow. The new visual identity system modernizes these forms within the logotype, allowing the frames to dynamically expand around any subject. Deliberately minimalist and monochromatic, the identity reflects the enduring and timeless nature of Kubota’s contributions to the field of video art.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Fay Qiu
Designer -
Owen Febiandi
Designer -
Putu Yogiswara
Designer -
Muhammad Syamil Haqqoni
Designer -
Imam Fadilah
Motion Designer -
Amanda Knott
Project Manager
