Exhibition design for VF Corporation Investor Day, held exclusively for press and financial analysts. We helped And Partners design and construct platforms of storytelling that display innovations and plans for growth of this Fortune 500 company behind familiar brands like Lee, The North Face, 7 for All Mankind, Vans and Nautica.
To showcase VF’s innovative approach, we used everyday retail materials in unusual ways. Each exhibit was constructed out of thick cardboards, juxtaposed with fluorescent plexiglass. We even used astroturf and pegboards. All components were designed to be lightweight and easy to disassemble for this Investor Day event. The cluster of walls and pedestals can be easily rearranged to fit any space.
Craft tubes and cubes are piled to form walls and surfaces that stage retail brands like Lee, The North Face, 7 for All Mankind, Vans, and Nautica. To break up the gallery space, we hung oversized banners creating backdrop graphics for each story.