Poster House is the first museum in the United States dedicated exclusively to posters, presenting a global view of posters from their earliest appearance in the late 1800s, to their present-day use.
We created four permanent interactive exhibitions that will foster visitor engagement and learning on many sensory levels. Key to the project is the physical integration of the exhibits into the architecture that aligns with Poster House’s aesthetics and messaging. Through a series of collaborative explorations, we first determined the intended visitor experience for each exhibit before crafting the right solutions by using a combination of physical and digital methods.
Visitors can use the photo booth to place themselves in iconic posters. The final posters can be received via email or text message to be printed.
DIGITAL POSTER WALL
An oversized 4K screen displaying random posters from the collection, up close. Museum staff can easily update and curate the collection through the system we have built. Contents on the screen can be controlled by pressing a staged button at the venue.
Coloring mural wall with poster magnets, CMYK layering station, and interactive vintage pay phones for kids!
Visitors can use this design station to experience the poster creation process. Each step explains the significance and meaning of every single ingredient required to make a poster—symbol, color, phrase, font, and design styles. They can pick from one of three themes: Propaganda, Film, or Advertising. We created over 143,000 images that represent every possible path one can take in designing a poster!
The best user experience is a seamless one. We put extra effort in making the physical and digital execution as unnoticeable as possible to the visitor so that they can focus on experiencing the exhibited content. This required a highly coordinated effort between 3D designers, graphic designers, programmers, and museum stakeholders.
Photography: Sam Morgan Photography
Award: GDUSA 2019 American Graphic Design